Another seasonal pop-up at MarketStreet Lynnfield, Wears Woody opened in November and is the ultimate beach brand. Originating on Cape Cod, Owner Mike Norwood got his start by parking his iconic Woody wagon near the ferry in Woods Hole, transforming it into a pop-up shop of sorts. The brand’s bold coastal apparel that pays homage to its namesake Woody quickly caught on. Today, Wears Woody is a retail pioneer, specializing in the mill to market movement: its locally sourced and produced goods are made to order in small runs. As an added bonus, through Woody's Drive Over Diabetes, Wears Woody shares its net profits with ambitious organizations making a difference in diabetes care and research.
2017 Holiday Gift for the Guy: Wears Woody’s Made right here in Massachusetts anoraks, quarter zips, polos and accessories. A purchase from this line comes with a complimentary cap or tee of choice (up to $35 value).